The Use of Social Media by Your Church
TikTok recently surpassed YouTube in terms of the number of time users spend on the app. The majority of pastors I personally know have rolled their eyes and said, "I'm just not up to the task." There is so much to do on a daily basis with church ministry and balancing other things in life that adding another thing makes no sense. However, I believe there is a way for you to lessen the stress when you think about your church's social media presence and whether or not you should create one. This post will help you decide when your church should start a social media account based on a three-step framework. Locate your target audience Many churches spend a lot of time predicting the future. A majority of this effort is dedicated to determining where their people will be. Which trends do we see? What are the proper methods for reaching the next generation? Where and how can the Gospel be preached to digital natives? These are valid questions. As it pertains to social med...